Chevrolet – A Holiday to Remember
An evening pause: Yes, I know it is a commercial, but it is right for the season. And it reminds us of the never-ending human desire — not often possible — to always believe all things can be made better. Such a belief enriches us. We should never lose it, no matter how bad things become.
Hat tip Mike Nelson.
On Christmas Eve 1968 three Americans became the first humans to visit another world. What they did to celebrate was unexpected and profound, and will be remembered throughout all human history. Genesis: the Story of Apollo 8, Robert Zimmerman's classic history of humanity's first journey to another world, tells that story, and it is now available as both an ebook and an audiobook, both with a foreword by Valerie Anders and a new introduction by Robert Zimmerman.
The ebook is available everywhere for $5.99 (before discount) at amazon, or direct from my ebook publisher, ebookit. If you buy it from ebookit you don't support the big tech companies and the author gets a bigger cut much sooner.
The audiobook is also available at all these vendors, and is also free with a 30-day trial membership to Audible.
"Not simply about one mission, [Genesis] is also the history of America's quest for the moon... Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America's greatest human triumphs."--San Antonio Express-News
Wow!
That is a wonderful Christmas video from Chevrolet!
Thank you, Bob, for posting it, and for all that you do here.
Merry Christmas!
Mike Nelson-
excellent selection!
I’ll drop this in here…
Elvis Costello / Paul McCartney
“Veronica” (1989)
https://youtu.be/g-rF4COOd9c
3:52
That is . . . fantastic.
I could not easily find budget information for the commercial, but I would wager that on a dollar-for-dollar basis, Chevrolet made one of the best movies of the year. Also, one with some of the fewest product placements.
Of the domestic brands, I’m a Ford guy, but . . .Like A Rock.
Blair–
“The manufacture of Chevrolets from foundry to finished vehicles….”
“Master Hands” (1936)
Jam Handy Organization / Chevrolet
https://archive.org/details/masterhandscomplete4kh264
(31:49)
[4K scan from a 35mm print]
“A “tribute to the American stylist…”
“American Look” (1958)
Jam Handy Organization / Chevrolet
https://archive.org/details/American1958
[Part 1 of 4: 8:11)
The story behind the design of the 1959 Chevrolet Impala is shown, with dramatized moments in the design and modeling process by the design staff of the new General Motors Technical Center at Warren, Michigan.
Whoops…..
I neglected to mention, for the film “American Look,” they don’t mention Chevrolet’s until Part 3.
All of which, and more, are available at Archive (dot) org, just search “Jam Handy + Chevrolet.”
Cynicism ahoy!
Excellent video, but I couldn’t help but see some of The Message make an appearance. A quick reference to climate change, which took me out of the zone, and, on reflection, the ‘men are useless’ message, with modern grandpa powerless to do anything but stay in the kitchen and even past grandpa unwilling to make a move on his future wife.
Are these fatal flaws? Nope. And without the wider context of Today they wouldn’t be worthy of comment. Alas, it is Today, and so they are. I don’t even pretend to know if it’s intentional signaling or if it’s just a riff on the _zeitgeist._
Boobah: I noticed how only the women were featured. However, on its own this is a pleasant short that’s great for the Christmas season.
Check out the Chevrolet holiday advert from 2022, it has a definite bent.
“Mrs. Hayes”
Chevrolet 2022
https://youtu.be/cr67C0K4hu8
5:49